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The American Dream: Race, Gender, and Class in Postwar America (1945-1980)

The period from 1945 to 1980 was often seen as a golden age of opportunity in the United States. The American Dream, which can be defined as financial stability, homeownership, and upward mobility, appeared attainable for many. Yet, this promise was unequally distributed, benefiting some groups while excluding others. For white middle-class families, postwar prosperity delivered on this ideal. Programs like the GI Bill provided clear pathways to homeownership and education, cementing economic security for many. However, these benefits often excluded African Americans, whose access to suburban housing and educational opportunities was systematically denied through methods such as redlining, exclusionary zoning, and discriminatory lending practices. This structural racism perpetuated inequality and limited their ability to achieve the same dream that white Americans often took for granted.

For women, the postwar years initially reinforced domestic roles, sidelining them in an era that idealized suburban homemaking. However, the rise of feminism in the 1960s and 1970s challenged these traditional norms as women demanded equal rights, access to education and the workplace, and reproductive freedoms. Though progress was uneven, these shifts redefined their vision of the American Dream. This paper will assess the extent to which the American Dream was realized for three distinct groups: white middle-class families, African Americans, and women during this transformative period. By focusing on these groups, this study will reveal how systemic inequalities and evolving social movements shaped the opportunities and limitations of the American Dream.

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White Middle Class Families and the American Dream

When it comes to the three different groups of people I am comparing for this paper, it is evident that the white middle class was the only group to achieve the American dream in most aspects during this period. The first sign of clear evidence of this being the case followed shortly after President Roosevelt’s creation of the Federal Housing Administration (FHA) in 1934. From the very beginning, FHA policies favored white homeowners and potential home buyers. These policies included racially restrictive lending practices that appraised homes in white neighborhoods at higher values while redlining and discriminatory covenants excluded African Americans from accessing similar opportunities. The FHA’s actions were designed to promote stable, homogenous white neighborhoods, as seen in how higher appraisals and federal backing were provided to properties in racially restricted areas.

 

The benefits extended by the FHA were part of a more extensive network of government programs that made the American dream much easier for the white middle class, most notably the GI Bill. The GI Serviceman’s Readjustment Act of 1944 (GI Bill) was passed in 1944 and was put together to help veterans transition back into society and give a push to the economy postwar in the United States. Whereas homeownership was quite challenging to secure pre-war for most people, the GI Bill made it possible for veterans to attain affordable housing in this new era. Although the GI Bill did not contain any wording that showed favoritism in any regard, when it came to handing out the benefits of the program, it was apparent that there was racial bias in favor of white men. Advantages handed out to mainly white veterans include low-cost mortgages, low-cost loans for starting a business, and even tuition to help pay for college. These forms of assistance were not easily given to black veterans for a range of discrimination reasons that included redlining, housing discrimination, and unequal educational opportunities.

The 1950s were a peak moment for white middle-class families achieving the American dream as they built on economic opportunities created by the GI Bill. Housing developments such as the one built in Levittown, Pennsylvania, were funded by the FHA and the VA to help support white veterans and their families and to propel the expansion of suburbanization. During this period, economic stability and rising wages also allowed many of these families to afford cars, homes, and the latest products in consumer goods while suburban life flourished. As the national GDP doubled and the invention of credit cards occurred during this period, it is clear that they were both key components of the “Happy Days.” Cultural messages portrayed through shows such as Leave It to Beaver and Father Knows Best reinforced the ideal of the nuclear white family, creating a shared image of success and stability. This era delivered many white Americans’ financial security and upward mobility dreams. As the 50s shifted into the 60s, the new decade brought new challenges and opportunities for the white middle class in their pursuit of the American Dream. While many families maintained financial security and suburban lifestyles, the decade’s political and social movements, including the civil rights and women’s rights movements, began to expose and economically challenge the exclusivity of their prosperity. These shifts, alongside new forms of cultural expression, prompted a reevaluation of traditional ideals of success and stability, gradually reshaping the landscape of the American Dream’s meaning.

The Sunbelt boom and the economic turbulence of the Great Inflation marked the 1970s. Issues such as the federal balance of payments and the Arab oil embargoes of 1973 and 1979 brought troubles of high oil prices to the Northeast and Midwest, causing many white middle-class families to flock to the South. The migration of industries and families to the South and Southwest offered new opportunities for white middle-class Americans as states such as Texas, Louisiana, and Alabama became prime locations of economic growth and suburban expansion.

 

However, the Great Inflation disrupted the financial stability that many white middle-class families had become accustomed to, with the cost of living doubling and double-digit interest rates forcing many to reassess their financial habits. While some families adapted by embracing investment opportunities in new financial products, others found their American Dream increasingly challenging to maintain during the decade.

African Americans’ Struggle for Equality and Opportunity

For African Americans, the post-World War II period represented a time of struggle and some glimpses of hope in pursuing the American Dream. While most middle-class white families found their dreams of homeownership, financial stability, and upward mobility easily within reach, African Americans faced systemic barriers that greatly hindered their access to those same opportunities. Despite significant legal victories from the Civil Rights Movement, such as the Civil Rights Act of 1964 and the Voting Rights Act of 1965, these steps forward were often limited by continued economic segregation, discriminatory housing practices, and continuing racial inequality. The GI Bill, which I discussed earlier, was a key tool in promoting the American Dream for white veterans and their families but was largely unavailable to Black veterans due to redlining and discriminatory lending practices. Even as African Americans fought for political and civil equality, their economic opportunities were suppressed by institutionalized racism in housing, employment, and education.

 

Furthermore, the GI Bill passed in 1944 intended to help veterans transition back into civilian life and promote homeownership, education, and business growth. While it provided subsidized loans for veterans to buy homes and access education, African American veterans were primarily excluded from these benefits. Redlining was a practice in which lenders refused to grant mortgages to residents of specific neighborhoods, most often predominately African American. Additionally, racially restrictive covenants in housing deeds blocked most Black families from homeownership, even when they qualified for GI Bill benefits. The Federal Housing Authority (FHA) supported this segregation by favoring white neighborhoods and denying African Americans equal access to housing opportunities. In The Color of Law, Rothstein explains how this housing discrimination system contributed to the wealth gap as homeownership was a primary means for white Americans to build wealth, while Black Americans were systematically excluded from those same chances during this period.

 

Significant legislation, such as the Civil Rights Acts of 1964, Brown v. Board of Education, and the Voting Rights Act of 1965, gave African Americans segregation-free transportation, voting, and employment opportunities. Although these laws faced some initial hurdles, they were seen as effective overall and a big step in the right direction for African Americans to achieve the American Dream. Despite these changes showing signs of promise for the American Dream to be more attainable, African Americans still faced hurdles throughout this period in terms of segregation in schools, housing disadvantages, and economic hardships. Most of these things were a chain effect of one another as things like housing discrimination led to African Americans living in poorer areas and leading to schools remaining segregated after these laws, not by law but rather the product of the damage that had already been done. Rothstein makes a great point in The Color of Law about how the African American community also suffered immensely multi-generationally regarding economic status due to laws that prevented them from having jobs in the free labor market during the mid-1900s. With these foundational pieces of evidence, it is clear the 1950s and ’60s brought hope for African Americans and their pursuit and possibility of the American Dream, but at the same time, it is seen that the damage from past policies and laws was already done that slowed their progress in achieving this goal.

 

For African Americans, the 1970s was a decade that both propelled and hindered their chances of reaching their American Dream. During the early 1970s, the black middle class skyrocketed, as shown by numbers gathered by the Census Bureau, which proved that the legislation enacted during the 50s and 60s was starting to work positively for African Americans. The start of the decade also saw several significant milestones for African Americans, including the election of the first black southerner to Congress, the appointment of the first black secretary of the Army, and the first black member joining the New York Stock Exchange. Another indication of progress for the African American community during the first half of the 1970s was the reduction in poverty rates, along with a gradual decrease in the racial gap. The problem with these gains was that they were presented as evidence that African Americans had a real opportunity to achieve the American Dream. However, this was far from reality, as the limited progress made began to slow.

 

After the first half of the 1970s, African Americans faced the same economic challenges as the rest of the country, including the Great Inflation and the downfall of the industrial belt. On top of this, they continued to endure pervasive racism in all aspects of life, even in the Northern states, despite promises from U.S. leaders and laws intended to ensure equality. While African Americans made significant strides in securing political rights and achieving some economic progress during the 1960s and 1970s, the persistent effects of discrimination and economic inequality kept the American Dream out of reach for many, highlighting the group’s continued struggle for true equality and opportunity throughout the period.

Women and the American Dream

Following World War II, most women quit their jobs as their husbands returned home, and many were relegated to the roles of housewives, leaving behind career goals and aspirations. The postwar years of the 40s and 50s saw women’s magazines like Ladies Home Journal promoting domesticity as the ideal, further entrenching the notion that a woman’s value lay in her ability to maintain a perfect home. This certainly presented a setback in their pursuit of the American Dream, as societal expectations shifted towards an idealized, consumer-driven version of fulfillment emphasizing homeownership, consumer products, and family life. These publications shaped women’s roles by providing household advice and idealized depictions of family life and reinforced the narrow parameters within which women could pursue their dreams. However, with these limitations, many women began to feel unfulfilled by the narrow scope of their roles and started questioning the American Dream as it was presented.

 

During the 1960s, women finally began to see legislation to help them pursue the goals they had longed for, including a chance to achieve the American Dream. The Equal Pay Act, signed by JFK in 1963, was seen as a law that would immediately fix the gender pay gap by forcing employers to pay female employees the same as their male employees. Although this law was supposed to give women equal rights, at least in the workplace, it failed to do so, as there was no evidence that the pay gap had decreased in the decade that followed. Title VII of the Civil Rights Act of 1964 was supposed to be another piece of legislation that would give women more equal rights in the United States by prohibiting employers from discriminating against anyone based on their sex, race, or religion in any aspect of the workplace. Like the Equal Pay Act, this section of the Civil Rights Act of 1964 had a difficult time being effective as the commission was established (EEOC) to oversee workplace discrimination issues simply did not care to enforce this new law. Following next to no progress in a decade that was supposed to be about the advancement of women’s rights, prominent women’s rights activist Betty Friedan and other women formed the National Organization for Women (1966), which significantly contributed to the foundation of the Women’s movement that continued into the 1970s.

 

The fight for women’s equality kicked into high gear in the 1970s with the Women’s Strike for Equality protest at the beginning of the decade. This demonstration was attended by women of all different backgrounds and age groups, as well as some of their husbands, who joined in and had monumental success as a stepping stone for substantial women’s rights gains in the 1970s. Major victories came from the feminist movement during this period, including Title IX of the 1972 Education Act and Roe v Wade, which passed in 1973. Both of these wins were crucial to women’s attainability of the American Dream during this era, as Title IX prohibited sex discrimination in school sports, and Roe v Wade made abortion legal, giving women both the opportunity to participate in school activities and reproductive freedoms. From an outside perspective, it would have seemed that women were well within reach of the American Dream following this, but it was far from reality. Most notably, this was proven to be the case by the failure to ratify the Equal Rights Amendment (ERA), which would have made it illegal to discriminate based on sex in the United States, granting equal rights to women. In most parts, the failure of this amendment can be accredited to southern states and anti-feminist leaders such as Phyllis Schlafly, who pushed for traditional gender roles and said that the ERA would be detrimental to women and families. In the end, while women made significant legal strides between 1945 and 1980, the American Dream was still out of reach for many. Persistent gender inequality, societal resistance, and the failure of the Equal Rights Amendment proved that, despite progress, true equality and opportunity remained limited.

 

The period from 1945 to 1980 was a significant change for the American Dream, though it was not equally accessible to everyone. For white middle-class families, the postwar years seemed to offer a clear path to prosperity, with programs like the GI Bill and FHA making homeownership and education more achievable. This era saw many people realizing the American Dream through stable jobs, suburban living, and consumerism. But for African Americans, the dream would remain out of reach. Despite major victories from the Civil Rights Movement, such as the Civil Rights Act and the Voting Rights Act, they continued to face systemic racism that limited their access to housing, education, and economic opportunity. Women, too, also faced their own set of challenges in the chase for the American Dream. In the years following World War II, many were pushed back into traditional domestic roles, with career aspirations set aside. The feminist movements of the 1960s and 1970s brought some significant victories, like the Equal Pay Act and Roe v. Wade. However, gender inequality still held many women back, and the failure of the Equal Rights Amendment marked how far women still had to go to realize their version of the American Dream fully. While progress was made, the American Dream was not equally available to all, as systemic inequalities continued to shape the opportunities and limits for different groups throughout the 1945-1980 period and for decades to follow.

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